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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
Managing Products and Brands

Internet Exercises

New Product News provides a central Internet location on the latest new products. It provides a forum for companies to present their most recent new products. New Product News is updated daily with company press releases from the entire world. Some 30 product categories with one or more new products are typically listed by New Product News each day. A unique feature of New Product News is that a company website address that can be accessed immediately follows each new product description.

Visit the New Product News website at www.newproductnews.com and go to "new items this week." Your assignment is outlined below:

  1. Identify and describe how a new product listed promotes more frequent usage, creates a new use situation, reaches a new market or new users, or changes the value offered to consumers.
  2. Identify and describe a new product that is branded using a family branding strategy, a subbranding strategy, or a brand extension strategy.








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