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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
Managing Marketing Chanels and Wholesaling

Internet Exercises

Franchising is a large and growing industry both inside and outside the United States. For many individuals, franchising offers an opportunity to operate one's own business.

The Internet provides a number of websites that feature franchising opportunities. The International Franchise Association (www.franchise.org) features an extensive array of information, including answers to questions about franchising. Franchise.com (www.franchise.com) shows franchise opportunities for the aspiring franchisee.

  1. Visit the Franchise.com website, and go to Franchise Matchmaker. Which franchise opportunities fit you?
  2. Visit the International Franchise Association website, and go to Frequently Asked Questions about Franchising. What are the current trends in franchising?








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