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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
Integrating Supply Chain and Logistics Management

Internet Exercises

The bullwhip effect is a common problem in supply chains. The bullwhip's significance is evident in the attention afforded it in the QuickMBA. QuickMBA's purpose is to offer a concise discussion on important issues facing today's manager.

The QuickMBA at www.quickmba.com/ops/scm, which also gives an overview of supply chain management, provides insights into the bullwhip effect. Visit QuickMBA at the address given to learn more about the bullwhip effect and answer the following questions:

  1. What are the principal contributors to the bullwhip effect?
  2. How have companies reduced the sting of the bullwhip?








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