Key Term Flashcards (See related pages)
	To learn more about the book this website supports, please visit its Information Center. 2010 Tata McGraw-Hill Any use is subject to the Terms of Use and Privacy Notice. Tata McGraw-Hill is one of the many fine businesses ofThe McGraw-Hill Companies.

		Log In You must be a registered user to view the premium content in this website. If you already have a username and password, enter it below. If your textbook came with a card and this is your first visit to this site, you can use your registration code to register. Username: Password: Forgot your password?

		Site Preferences (Log out) Send mail as: TA email: Other email: "Floating" navigation? Drawer speed:

		Notes (What is this?)      Add a note 1. (optional) Enter a note here: 2. (optional) Select some text on the page (or do this before you open the "Notes" drawer). 3. Highlighter Color: NoneYellowRedGreenBlue 4.

		Search Search for: Search in: This siteThe web (PowerSearch)

Home > Chapter 8 > Key Term Flashcards

Course-wide Content Glossary Case Studies Advertising Campaign P... Video Advertising Target Pra...

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19Chapter 20Chapter 21Chapter 22

Quizzes Multiple Choice Quiz More Resources Chapter Objectives Key Term Flashcards Chapter Summary

Instructor Resources Instructor's Manual PowerPoint Presentations Case Teaching Notes Video IM Acetates Course-wide Content Glossary Case Studies Advertising Campaign P... Video Advertising Target Pra...

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19Chapter 20Chapter 21Chapter 22

Quizzes Multiple Choice Quiz More Resources Chapter Objectives Key Term Flashcards Chapter Summary