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In This Site Advertising Campaign Planner Advertising Target Practice Case Studies Glossary Video Chapter 1 An Introduction to Integrated Marketing Communications Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 2 The Role of IMC in the Marketing Process Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 3 Organizing for Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 4 Perspectives on Consumer Behavior Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 5 The Communication Process Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 6 Source, Message, and Channel Factors Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 7 Establishing Objectives and Budgeting for the Promotional Program Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 8 Creative Strategy: Planning and Development Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 9 Creative Strategy: Implementation and Evaluation Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 10 Media Planning and Strategy Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 11 Evaluation of Print Media Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 12 Evaluation of Print Media Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 13 Support Media Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 14 Direct Marketing and Marketing on the Internet Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 15 Internet and WWW Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 16 Sales Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 17 Public Relations, Publicity, and Corporate Advertising Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 18 Personal Selling Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 19 Measuring the Effectiveness of the Promotional Program Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 20 International Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 21 Regulation of Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 22 Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz

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In This Site Acetates Advertising Campaign Planner Advertising Target Practice Case Studies Case Teaching Notes Glossary Instructor's Manual PowerPoint Presentations Video Video IM Chapter 1 An Introduction to Integrated Marketing Communications Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 2 The Role of IMC in the Marketing Process Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 3 Organizing for Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 4 Perspectives on Consumer Behavior Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 5 The Communication Process Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 6 Source, Message, and Channel Factors Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 7 Establishing Objectives and Budgeting for the Promotional Program Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 8 Creative Strategy: Planning and Development Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 9 Creative Strategy: Implementation and Evaluation Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 10 Media Planning and Strategy Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 11 Evaluation of Print Media Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 12 Evaluation of Print Media Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 13 Support Media Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 14 Direct Marketing and Marketing on the Internet Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 15 Internet and WWW Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 16 Sales Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 17 Public Relations, Publicity, and Corporate Advertising Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 18 Personal Selling Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 19 Measuring the Effectiveness of the Promotional Program Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 20 International Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 21 Regulation of Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz Chapter 22 Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Multiple Choice Quiz

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Chapter 1 An Introduction to Integrated Marketing Communications Multiple Choice Quiz Chapter 2 The Role of IMC in the Marketing Process Multiple Choice Quiz Chapter 3 Organizing for Advertising and Promotion Multiple Choice Quiz Chapter 4 Perspectives on Consumer Behavior Multiple Choice Quiz Chapter 5 The Communication Process Multiple Choice Quiz Chapter 6 Source, Message, and Channel Factors Multiple Choice Quiz Chapter 7 Establishing Objectives and Budgeting for the Promotional Program Multiple Choice Quiz Chapter 8 Creative Strategy: Planning and Development Multiple Choice Quiz Chapter 9 Creative Strategy: Implementation and Evaluation Multiple Choice Quiz Chapter 10 Media Planning and Strategy Multiple Choice Quiz Chapter 11 Evaluation of Print Media Multiple Choice Quiz Chapter 12 Evaluation of Print Media Multiple Choice Quiz Chapter 13 Support Media Multiple Choice Quiz Chapter 14 Direct Marketing and Marketing on the Internet Multiple Choice Quiz Chapter 15 Internet and WWW Multiple Choice Quiz Chapter 16 Sales Promotion Multiple Choice Quiz Chapter 17 Public Relations, Publicity, and Corporate Advertising Multiple Choice Quiz Chapter 18 Personal Selling Multiple Choice Quiz Chapter 19 Measuring the Effectiveness of the Promotional Program Multiple Choice Quiz Chapter 20 International Advertising and Promotion Multiple Choice Quiz Chapter 21 Regulation of Advertising and Promotion Multiple Choice Quiz Chapter 22 Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Multiple Choice Quiz

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Course-wide Content Advertising Campaign Planner Advertising Target Practice Case Studies Glossary Video Chapter 1 An Introduction to Integrated Marketing Communications Chapter Objectives Chapter Summary Key Term Flashcards Chapter 2 The Role of IMC in the Marketing Process Chapter Objectives Chapter Summary Key Term Flashcards Chapter 3 Organizing for Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Chapter 4 Perspectives on Consumer Behavior Chapter Objectives Chapter Summary Key Term Flashcards Chapter 5 The Communication Process Chapter Objectives Chapter Summary Key Term Flashcards Chapter 6 Source, Message, and Channel Factors Chapter Objectives Chapter Summary Key Term Flashcards Chapter 7 Establishing Objectives and Budgeting for the Promotional Program Chapter Objectives Chapter Summary Key Term Flashcards Chapter 8 Creative Strategy: Planning and Development Chapter Objectives Chapter Summary Key Term Flashcards Chapter 9 Creative Strategy: Implementation and Evaluation Chapter Objectives Chapter Summary Key Term Flashcards Chapter 10 Media Planning and Strategy Chapter Objectives Chapter Summary Key Term Flashcards Chapter 11 Evaluation of Print Media Chapter Objectives Chapter Summary Key Term Flashcards Chapter 12 Evaluation of Print Media Chapter Objectives Chapter Summary Key Term Flashcards Chapter 13 Support Media Chapter Objectives Chapter Summary Key Term Flashcards Chapter 14 Direct Marketing and Marketing on the Internet Chapter Objectives Chapter Summary Key Term Flashcards Chapter 15 Internet and WWW Chapter Objectives Chapter Summary Key Term Flashcards Chapter 16 Sales Promotion Chapter Objectives Chapter Summary Key Term Flashcards Chapter 17 Public Relations, Publicity, and Corporate Advertising Chapter Objectives Chapter Summary Key Term Flashcards Chapter 18 Personal Selling Chapter Objectives Chapter Summary Key Term Flashcards Chapter 19 Measuring the Effectiveness of the Promotional Program Chapter Objectives Chapter Summary Key Term Flashcards Chapter 20 International Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Chapter 21 Regulation of Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards Chapter 22 Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Chapter Objectives Chapter Summary Key Term Flashcards

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