Five Generic Competitive Strategies--Which One to Employ?
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Instructor Resources Lecture Notes Teaching Notes PowerPoint Presentations Test Bank Case Videos Course-wide Content Case Weblinks Guide to Case Analysis Additional Cases

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13

Quizzes Concept-Tutor Resources Core Concepts Key Points PowerPoint Presentations