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1 | |
The energizing force that activates behavior and provides purpose and direction to that behavior is called: |
| | A) | Self-expression |
| | B) | Emotion |
| | C) | Assertion |
| | D) | Motivation |
| | E) | None of the Above |
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2 | |
The use of Maslow's Hierarchy of needs in marketing strategy is partly based on the premise that: |
| | A) | As basic motives become satisfied, more advanced motive come into play |
| | B) | There is an obvious order to individuals purposeful behavior over time |
| | C) | All behavioral response proceeds in a specific direction |
| | D) | Basic needs must be satisfied completely in order to move to more complex needs |
| | E) | None of the Above |
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3 | |
Attribution theory is based on the notion that: |
| | A) | Individuals need to categorize and organize information and experiences in a meaningful way |
| | B) | Individuals search to give credit to the source of good fortune |
| | C) | Individuals are motivated to determine who or what causes things that happen to him/her |
| | D) | Individuals need to develop mutually helpful and satisfying relationships with others |
| | E) | None of the Above |
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4 | |
The need for affiliation is a motivation that focuses on: |
| | A) | An individual's need for engaging in those types of activities that will bring about an increase in self-esteem as well as esteem in the eyes of others |
| | B) | An individual's need to defend their identity or ego |
| | C) | An individual's need to develop mutually helpful and satisfying relationships with others |
| | D) | An individual's need to rely on others for fundamental live skills |
| | E) | None of the Above |
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5 | |
Obvious or known motives are called: |
| | A) | Superficial motives |
| | B) | Understandable motives |
| | C) | Initiative motives |
| | D) | Manifest motives |
| | E) | None of the Above |
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6 | |
Motives that are unknown or not shared out of reluctance are called: |
| | A) | Covert motives |
| | B) | Inexplicable motives |
| | C) | Latent motives |
| | D) | Compelling motives |
| | E) | None of the Above |
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7 | |
Three measurement techniques used in motivation research are: |
| | A) | VALS2, AIO, and perception analysis |
| | B) | Semantic, overt, and analogous |
| | C) | Imaginary, laddering, and completion |
| | D) | Construction, association, and completion |
| | E) | None of the Above |
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8 | |
A situation in which an individual is faced with two inconsistent reasons for behavior is said to be in: |
| | A) | Motivation conflict |
| | B) | Cognitive dissonance |
| | C) | Competing elaboration |
| | D) | A state of stress |
| | E) | None of the Above |
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9 | |
A consumer that is forced to choose between two attractive alternatives faces: |
| | A) | Approach-approach conflict |
| | B) | Approach-avoidance conflict |
| | C) | Avoidance-approach conflict |
| | D) | Avoidance-avoidance conflict |
| | E) | None of the Above |
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10 | |
While there are many different individual personality theories, what is a common assumption? |
| | A) | Each individual has their own personality theory |
| | B) | Each individual is different in their own way |
| | C) | There are consistent and measurable difference between individuals |
| | D) | All personality theories produce the same results |
| | E) | None of the Above |
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11 | |
The personification of products having internal characteristics or traits is called: |
| | A) | Brand individuality |
| | B) | Product identity |
| | C) | Image illustration |
| | D) | Brand personality |
| | E) | None of the Above |
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12 | |
The nature of emotion is based on physiological changes stemming from: |
| | A) | Rationality and arousal |
| | B) | Arousal and expectations |
| | C) | An environmental event and mental imagery |
| | D) | Behaviors and specific feelings |
| | E) | None of the Above |
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13 | |
Three basic dimensions of emotions described by researchers are: |
| | A) | Humor, fear, and utility |
| | B) | Competence, happiness, and fear |
| | C) | Pleasure, arousal, and dominance |
| | D) | Arousal, boredom, and contentment |
| | E) | None of the Above |
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14 | |
How can emotion be used as a product benefit? |
| | A) | Enhancement of the attractive aspects of product |
| | B) | Focus emotions as an attention grabber |
| | C) | Use arousal and reduction of emotions as a feature |
| | D) | Focus on avoiding boredom |
| | E) | None of the Above |
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15 | |
Emotion is used in advertising in order to : |
| | A) | Enhance the audiences attention attraction and maintenance capabilities |
| | B) | Make the audience feel good about buying the product |
| | C) | Convince the audience that they need the product when they really do not |
| | D) | Make the audience laugh or cry |
| | E) | None of the Above |
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