Visit SRIC-BI’s VALS site (www.sric-bi.com/VALS). Complete the survey for yourself and your parents. Are you and your parents’ classifications and the behaviors associated with them accurate?
Visit Claritas’s website (www.claritas.com). Report on its approach to lifestyle segmentation.
Visit Yankelovich’s website (www.yankelovich.com) and take the Monitor Mind Base survey. Do you agree with the results?
