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1 | |
The totality of an individual's thoughts and feelings in reference to him- or herself is called a |
| | A) | Lifestyle |
| | B) | Overall attitude |
| | C) | Motivational foundation |
| | D) | Self-concept |
| | E) | None of the Above |
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2 | |
The dimensions of a consumer's self-concept are based on his or her perception of |
| | A) | The actual, future, public, and private self-concepts |
| | B) | The actual, ideal, private, and social self-concepts |
| | C) | The actual, dependent, virtual, and future self-concepts |
| | D) | The actual, aspirational, femininity, and private self-concepts |
| | E) | None of the Above |
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3 | |
The extended self is characterized by |
| | A) | The self plus possessions |
| | B) | An emphasis on goals, desires, and achievements |
| | C) | The important of family, friends, culture, and professional relationships |
| | D) | The aspirational focus on future opportunities |
| | E) | None of the Above |
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4 | |
The tendency of an owner to evaluate an object more favorably than a nonowner is called the: |
| | A) | Experience factor |
| | B) | Extended self factor |
| | C) | Psychographic enhancement effect |
| | D) | Mere ownership effect |
| | E) | None of the Above |
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5 | |
Using the self-concept in marketing can help marketing managers establish a: |
| | A) | Means of connecting the corporate objectives to the target market |
| | B) | Match between the self-concept of a target market and the image of the brand |
| | C) | Connection with consumers so that their needs can be better satisfied |
| | D) | Relationship between sales personnel and consumer groups |
| | E) | None of the Above |
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6 | |
What ethical issues arise when using the self-concept in marketing? |
| | A) | It is impossible to accurately measure an individual self-concept so it is unethical to claim such. |
| | B) | Using knowledge of one's self-concept is unfair to the consumer because of consumer vulnerability |
| | C) | Culturally held values should not be included in a marketing campaign |
| | D) | The standard portrayed in the media elicits self-concepts that are partly negative |
| | E) | None of the Above |
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7 | |
Our lifestyle is: |
| | A) | Independent of social interaction |
| | B) | The style of live we have as a goal |
| | C) | How we live |
| | D) | Independent of demographic information |
| | E) | None of the Above |
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8 | |
Lifestyle determinants are limited to: |
| | A) | Our attitudes, interests, and feelings |
| | B) | Internal influences on our lifestyle only |
| | C) | External influences on our lifestyle only |
| | D) | Both internal and external influences on our lifestyle |
| | E) | None of the Above |
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9 | |
A psychographic study includes: |
| | A) | Attitudes and alternative evaluative processes |
| | B) | Usage rates and interests |
| | C) | Perception and values |
| | D) | Geographic dispersion and dwellings |
| | E) | None of the Above |
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10 | |
The two dimensions of VALS2's classification scheme are: |
| | A) | World view and lifestyle |
| | B) | Lifestyle and outlook on life |
| | C) | Self-orientation and resources |
| | D) | Resources and world view |
| | E) | None of the Above |
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11 | |
The two action based segments of the VALS2 system are: |
| | A) | Achiever and Experiencer |
| | B) | Actualizer and Practicer |
| | C) | Striver and Producer |
| | D) | Experiencer and Maker |
| | E) | None of the Above |
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12 | |
The two principle based segments of the VALS2 system are: |
| | A) | Believer and Fulfilled |
| | B) | Accomplished and Actualizer |
| | C) | Moralist and Fundamentalist |
| | D) | Maker and Contented |
| | E) | None of the Above |
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13 | |
The status based segments of the VALS2 system include: |
| | A) | Actualizer and Fulfilled |
| | B) | Struggler and Believer |
| | C) | Struggler and Achiever |
| | D) | Reputational and Prominenters |
| | E) | None of the Above |
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14 | |
The classification system that can be used to profile every neighborhood in the United States in terms of lifestyles is called: |
| | A) | PRIZM |
| | B) | VALS2 |
| | C) | Geo-AIO |
| | D) | AIO-US |
| | E) | None of the Above |
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15 | |
Due to the increased use of marketing as a global activity, GLOBAL SCAN offers help in understanding: |
| | A) | Reactions of marketing communications across cultures |
| | B) | Business opportunities in foreign countries |
| | C) | Values and lifestyles across cultures |
| | D) | The migratory patterns of lifestyles on a global scale |
| | E) | None of the Above |
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