(See related pages)
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| Actual self-concept | who I am now. (See page(s) 422) |
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| Extended self | consists of the self plus possessions. (See page(s) 423) |
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| Geo-demographic analysis | based on the premise that lifestyle, and thus consumption, is largely driven by demographic factors. (See page(s) 442) |
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| GLOBAL SCAN | measures more than 250 value and attitude components in addition to demographics, media usage, and buying preferences. (See page(s) 444) |
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| Ideal self-concept | who I would like to be. (See page(s) 422) |
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| Independent self-concept | emphasizes personal goals, characteristics, achievements, and desires. (See page(s) 422) |
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| Interdependent self-concept | emphasizes family, cultural, professional, and social relationships. (See page(s) 422) |
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| Lifestyle | how a person lives. (See page(s) 429) |
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| Mere ownership effect | or the endowment effect is the tendency of an owner to evaluate an object more favorably than a nonowner. (See page(s) 426) |
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| MONITOR MindBase | system designed to go beyond describing a group’s behaviors into explaining why they behave that way. (See page(s) 440) |
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| Peak experience | an experience that surpasses the usual level of intensity, meaningfulness, and richness and produces feelings of joy and self-fulfillment. (See page(s) 424) |
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| Private self-concept | how I am or would like to be to myself. (See page(s) 422) |
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| PRIZM | a set of 62 lifestyle clusters organized into 12 broad social groups. (See page(s) 442) |
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| Psychographics | attempts to develop quantitative measures of lifestyle. (See page(s) 430) |
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| Self-concept | the totality of the individual’s thoughts and feelings having reference to him-or herself as an object. (See page(s) 422) |
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| Social self-concept | how I am seen by others or how I would like to be seen by others. (See page(s) 422) |
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| VALS | provides a systemic classification of American adults into eight distinct consumer segments. (See page(s) 433) |