Chapter 17 Internet Exercises - Visit three Internet retail outlets. Which is the best? Why? Which is the worst? Why?
- Visit two Internet retailers for the same product category. Evaluate the outlet atmosphere of each. What, if anything, in the atmosphere provides the following?
a. Encouragement for impulse purchases
b. Nonpurchase reasons for visiting
c. Risk reduction
d. Service
e. Fun - Visit two online retailers and select an item of interest. Go through the checkout process up to the last step (don’t buy it unless you want it!). What aspects of the process at each store might cause a user to stop before completing the purchase?
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