Chapter 2 Internet Exercises

1. Contact the Michigan State University international business resources website (globaledge.msu.edu/index.asp). Which of the resources listed is most useful for the following?
   
   a. Worldwide consumer data
   b. Data on consumer markets in Mexico
   c. Data on consumer markets in Japan
   d. Data on industrial markets in Germany
2. Using the Michigan State University site described in Exercise 1 above, select and describe one of the sources listed. Evaluate its usefulness for understanding international markets and other cultures.
3. Using the WWW, prepare a brief report on the following as a market for DVD players. Provide addresses for all websites used.
   
   a. Malaysia
   b. Italy
   c. Brazil
   d. Egypt
4. Prepare a report that describes how useful, if at all, the information available at the World Bank website (www.worldbank.org) is in terms of helping you understand the following as a market for Internet sales of CDs:
   
   a. Philippines
   b. China
   c. France
   d. Canada
5. Use the WWWto find an attractive country in which to introduce a small, economical, easy to repair automobile that would cost about U.S. $5,000 (PPP).
6. Visit the CIA site (www.odci.gov). Evaluate the usefulness of this site for international marketers.