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1 | |
The concept of culture is: |
| | A) | The complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society |
| | B) | The tradition and historical significance of customs and practices passed from one society to another |
| | C) | The time tested consumption patterns of a migratory population |
| | D) | The process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace |
| | E) | None of the Above |
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2 | |
The three broad forms of cultural values presented in a classification scheme consist of: |
| | A) | Self-oriented, other-oriented, and environment-oriented values |
| | B) | Safety-oriented |
| | C) | other-oriented only |
| | D) | Self-oriented only |
| | E) | None of the Above |
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3 | |
The focus on the needs of children instead of those of adults illustrates a value of: |
| | A) | Extended/limited family |
| | B) | Individual/collective |
| | C) | Youth/age |
| | D) | Competitive/cooperative |
| | E) | None of the Above |
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4 | |
The value of the extended/limited family is fundamentally based on the: |
| | A) | Size of the family unit |
| | B) | Level of obligations to family members |
| | C) | Household life cycle |
| | D) | Individual/collective continuum |
| | E) | None of the Above |
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5 | |
The value of accepting or embracing change related to the value or: |
| | A) | Cooperation/performance |
| | B) | Tradition/performance |
| | C) | Change/competition |
| | D) | Tradition/change |
| | E) | None of the Above |
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6 | |
The relationship that a culture has with its environment is primarily based no its view of: |
| | A) | Cleanliness |
| | B) | Progress |
| | C) | Tradition |
| | D) | Nature |
| | E) | None of the Above |
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7 | |
The reaction that individuals have to obstacles and the challenges that they overcome relate to the cultural value of: |
| | A) | Risk taking/security |
| | B) | Problem solving/fatalistic |
| | C) | Tradition/change |
| | D) | Change/competition |
| | E) | None of the Above |
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8 | |
The objectives and approached to life that the individual members of society find desirable is reflected in: |
| | A) | Need sets |
| | B) | Preference factors |
| | C) | Self-oriented values |
| | D) | Lifestyle |
| | E) | None of the Above |
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9 | |
The popularity of credit cards in the United States can be explained by the cultural value related to: |
| | A) | Impatience/control |
| | B) | Gratification/abstinence |
| | C) | Postponed gratification/immediate gratification |
| | D) | Active/passive |
| | E) | None of the Above |
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10 | |
Materialism can be defined in terms of two type, namely: |
| | A) | Instrumental/terminal |
| | B) | Wants/needs |
| | C) | Wants/desires |
| | D) | Possessions/desires |
| | E) | None of the Above |
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11 | |
The cultural value of hard work/leisure is illustrated in a society by their collective view on: |
| | A) | Self-concept perspective |
| | B) | Sensual gratification/abstinence |
| | C) | Satisfaction with lifestyle |
| | D) | Purpose of vacation |
| | E) | None of the Above |
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12 | |
The cultural meaning assigned to time, agreements, and friendship are factors that influence: |
| | A) | Nonverbal communications |
| | B) | Hard work/leisure |
| | C) | Competitive/cooperative |
| | D) | Individual/collective |
| | E) | None of the Above |
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13 | |
The role and meaning of symbols in a culture has a significant impact on the ability of a company to: |
| | A) | Be understood by the core consumer |
| | B) | Standardize marketing strategies |
| | C) | Provide a product in a distribution system |
| | D) | Satisfy existing or evolving needs |
| | E) | None of the Above |
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14 | |
The notion that teenagers in different cultures and countries are moving toward uniformity implies a: |
| | A) | Rapid growth in the younger demographic |
| | B) | Desire to standardize company offerings |
| | C) | Conscious organization of thoughts and opinions of teenagers world-wide |
| | D) | Global teenage culture |
| | E) | None of the Above |
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15 | |
A standardized measure of the economic prowess of consumers across economic systems is called: |
| | A) | Income relative standard |
| | B) | Global discretionary index |
| | C) | Purchasing power parity |
| | D) | Cross-cultural consumption costs |
| | E) | None of the Above |
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