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Key Terms
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Cultural values  widely held beliefs that affirm what is desirable.
(See page(s) 43)
Culture  the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.
(See page(s) 42)
Demographics  describe a population in terms of its size, structure, and distribution.
(See page(s) 65)
Environment-oriented values  prescribe a society’s relationship to its economic and technical as well as its physical environment.
(See page(s) 45)
Guanxi  literally translated as personal connections/relationships on which an individual can draw to secure resources or advantages when doing business as well as in the course of social life.
(See page(s) 61)
Instrumental materialism  the acquisition of things to enable one to do something.
(See page(s) 53)
Monochronic time perspective  time is seen almost as a physical object: it can be scheduled, wasted, lost, and so forth. Followers of this perspective have a strong orientation toward the present and the short-term future.
(See page(s) 56)
Nonverbal communication systems  the arbitrary meanings a culture assigns actions, events, and things other than words.
(See page(s) 56)
Norms  the boundaries that culture sets on behaviors in specific situations.
(See page(s) 43)
Other-oriented values  reflect a society’s view of the appropriate relationships between individuals and groups within that society.
(See page(s) 45)
Personal space  the nearest others can come to you in various situations without your feeling uncomfortable.
(See page(s) 59)
Polychronic time perspective  people and relationships take priority over schedules, and activities occur at their own pace rather than according to a predetermined timetable. Followers of this perspective have an orientation toward the present and the past.
(See page(s) 57)
Power distance  the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.
(See page(s) 50)
Purchasing power parity (PPP)  based on the cost in U.S. dollars of a standard market basket of products bought in each country.
(See page(s) 66)
Sanctions  penalties ranging from mild social disapproval to banishment from the group.
(See page(s) 43)
Self-oriented values  reflect the objectives and approaches to life that the individual members of society find desirable.
(See page(s) 45)
Terminal materialism  the acquisition of items for the sake of owning the item itself.
(See page(s) 53)
Verbal communication systems  languages.
(See page(s) 55)







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