AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:
1. Understand the nature of consumerism and its impact on marketing practice and government activities.
2. Understand the nature of concern about marketing to children and the behavioral principles that underlie this concern.
3. Know the regulatory and consumerism issues focused on marketing communications, product design, and pricing; and the behavioral principles that are relevant to these areas.
4. Be able to articulate and defend your own position with respect to the major regulatory issues.