Visit the Federal Trade Commission website (www.ftc.gov). Describe the issues and concerns the FTC is concerned with in terms of consumer protection and marketing.
Visit the CARU website (www.caru.org). Examine the past six months’ news releases. Place each case in a category (such as privacy protection). What do you conclude?
Visit the TrustE website (www.truste.com). Evaluate its approach to privacy. Will such a seal increase consumer confidence in a site? Justify your response.
Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing to children and the degree to which it meets the requirements of COPPA (Table 20–5).
Visit three companies’ websites. Evaluate their privacy statements and policy.
Visit the Better Business Bureau website (www.bbb.org). Describe the issues the FTC is concerned with in terms of consumer protection and marketing to adults.
Visit an adult site such as Playboy.com. How hard would it be for a 10-year-old to access inappropriate content on this site?
