(See related pages)
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| Children’s Advertising Review Unit (CARU) | a special unit, maintained by the National Advertising Division of the Council of Better Business Bureaus, to review advertising aimed at children. (See page(s) 711) |
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| Children’s Online Privacy Protection Act (COPPA) | requires that commercial websites that collect personal information from children under 13 obtain prior parental consent before they collect that information. (See page(s) 721) |
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| Corrective advertising | advertising run by a firm to cause consumers to unlearn inaccurate information they acquired as a result of the firm’s earlier advertising. (See page(s) 727) |
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| External reference price | a price provided by the manufacturer or retailer in addition to the actual current price of the product. (See page(s) 731) |
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| Kids’ clubs | a popular way to market to children typically providing membership certificates, a magazine, the chance to win prizes, and discounts or coupons for products offered by the sponsor. (See page(s) 717) |