(See related pages)
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| Achievement role | based on performance criteria over which the individual has some degree of control. (See page(s) 98) |
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| Ascribed role | based on an attribute over which the individual has little or no control. (See page(s) 98) |
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| Cause-related marketing (CRM) | marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause. (See page(s) 93) |
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| Cultural values | widely held beliefs that affirm what is desirable. (See page(s) 80) |
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| Gender | whether a person is biologically male or female. (See page(s) 98) |
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| Gender identity | refers to the traits of femininity or masculinity. (See page(s) 98) |
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| Gender role | the behaviors considered appropriate for males and females in a given society. (See page(s) 98) |
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| Green marketing | involves (1) developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product; (2) developing products that have a positive impact on the environment; or (3) tying the purchase of a product to an environmental organization or event. (See page(s) 89) |
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| Modern gender orientation | a marriage where husband and wife share responsibilities. (See page(s) 98) |
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| Traditional gender orientation | a marriage with the husband assuming the responsibility for providing for the family and the wife running the house and taking care of the children. (See page(s) 98) |