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1 | |
Cultural values are: |
| | A) | Static societal qualities that are resistant to individual influence and control |
| | B) | Rules that specify or prohibit certain behaviors in specific situations |
| | C) | The complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society |
| | D) | Widely held beliefs that affirm what is desirable |
| | E) | None of the Above |
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2 | |
Changes in American values associated with nature continue to: |
| | A) | Move from a age focus to a nurturing focus |
| | B) | Move from a masculine view to a more feminine view |
| | C) | Move from overcoming nature to admiring nature |
| | D) | Move from a nonmaterial view to a move materialistic view |
| | E) | None of the Above |
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3 | |
A response to Americans' increasing concern for the environment is addressed by the concept of: |
| | A) | Typological Marketing |
| | B) | Cause-related Marketing |
| | C) | Gender-based Marketing |
| | D) | Green Marketing |
| | E) | None of the Above |
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4 | |
One of the strategic implications of a concern for the environment is: |
| | A) | Developing a product that has a positive impact on the environment |
| | B) | Produce products whose use is less harmful to the environment |
| | C) | Create ancillary programs that address environmental concerns |
| | D) | Tying the purchase of a product to an environmental organization or event |
| | E) | All of the above |
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5 | |
The application of marketing principles and tactics to advance a cause is called: |
| | A) | Social Marketing |
| | B) | Green Marketing |
| | C) | Advancement Marketing |
| | D) | Consumer Behavior |
| | E) | None of the Above |
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6 | |
Cause-related marketing focuses on three general theme in communications, namely: |
| | A) | Activism, Pacifism, and Neutralism |
| | B) | Helping, giving, or protecting |
| | C) | Charity, ideology, or an activity |
| | D) | Telethons, benefits, and non-profits |
| | E) | None of the Above |
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7 | |
The most recent group of consumers to gain public acceptance is: |
| | A) | The Hispanic community |
| | B) | The gay and lesbian community |
| | C) | The "generation X" community |
| | D) | The extreme sport community |
| | E) | None of the Above |
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8 | |
Marketing to a specific group based on biological sex is called: |
| | A) | Physiological marketing |
| | B) | Consumption role marketing |
| | C) | Ambush marketing |
| | D) | Gender-based marketing |
| | E) | None of the Above |
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9 | |
The expression of femininity and masculinity within an individual represents a trait dimension called: |
| | A) | Gender orientation |
| | B) | Active/passive value |
| | C) | Gender identity |
| | D) | Ascribed role |
| | E) | None of the Above |
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10 | |
The behaviors considered appropriate for males and females in a given society that include evaluation, purchasing, and customer service focuses on the concept of: |
| | A) | Consumption influences |
| | B) | Gender roles |
| | C) | Product delivery systems |
| | D) | Androgynous behavior |
| | E) | None of the Above |
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11 | |
The use of ascribed and achievement roles is a helpful tool for use in: |
| | A) | Role reversal analysis |
| | B) | Corporate orientation |
| | C) | Market segmentation |
| | D) | Consumer goal research |
| | E) | None of the Above |
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12 | |
The notion that a marriage where the husband and wife share responsibilities from work to child care represents a: |
| | A) | Traditional gender orientation |
| | B) | Nuclear family structure |
| | C) | Extended family roles |
| | D) | Modern gender orientation |
| | E) | None of the Above |
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13 | |
Due to the shift is the roles of women in American society, the female market is: |
| | A) | Becoming more homogeneous |
| | B) | Segmented more than it once was |
| | C) | Aligning with the male market |
| | D) | A single, but changing, segment in the marketplace |
| | E) | None of the Above |
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14 | |
Use of gender-based marketing impacts all of the following, except: |
| | A) | Retail strategy |
| | B) | Product strategy |
| | C) | Marketing communications |
| | D) | Price sensitivity |
| | E) | None of the Above |
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15 | |
As gender roles evolve, marketing communications continues to: |
| | A) | Become more fragmented and less traditional |
| | B) | Remain the same because consumers are still using the same media |
| | C) | Maintain its masculine approach because of the more masculine roles of women |
| | D) | Show men using products traditionally designed for women |
| | E) | None of the Above |
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