Chapter 4 Internet Exercises - Use the Internet to describe the following characteristics of the U.S. population in 2010 (www.census.gov is a good place to start). How will this differ from the way it is today? What are the marketing strategy implications of these shifts?
a. Total size and size by major census region
b. Age distribution
c. Education level
d. Occupation structure
e. Income level - Use the Internet to provide a demographic description of your community now and as forecast for 2010. Chapter Four The Changing American Society: Demographics and Social Stratification 145
- What is available on the Internet relevant to the role that education, occupation, and income play in the purchase of the following? What do you conclude about the usefulness of the Internet for gathering this type data at this point in time?
a. Snowboards
b. Internet shopping
c. Movie attendance
d. Cigar smoking - Evaluate the services and data providers (a) www.easidemographics.com and (b) www.demographics.com.
- Compare and evaluate two teen websites such as www.alloy.com, www.teenpeople.com, www.gurl.com, www.bolt.com, www.goravegirl.com and www.seventeen.com.
- Tripod (www.tripod.com) is promoted as a site that Generation Xers visit and identify with. Evaluate this site. Why does it appeal to this generation?
- Evaluate Delia’s website (www.delias.com) and its approach to teenagers.
- Visit AARP’S website (www.aarp.com). On the basis of what you read there, do you think AARP will appeal to baby boomers as they turn 50? haw36861_ch04.qxd 12/27/02 11:40 AM Page 145
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