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1 | |
1. A description of a general population in terms of its size, distribution, and structure is called: |
| | A) | A census |
| | B) | Psychographics |
| | C) | Demographics |
| | D) | Firmographics |
| | E) | None of the Above |
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2 | |
The location of individuals in terms of geographic region and rural, urban, or suburban location is referred to as: |
| | A) | Dispersion |
| | B) | Distribution |
| | C) | Diffusion |
| | D) | Dissemination |
| | E) | None of the Above |
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3 | |
The structure of a population is described by the: |
| | A) | Age |
| | B) | Income |
| | C) | Education |
| | D) | Occupation |
| | E) | All of the above |
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4 | |
One's societal rank is based on: |
| | A) | One's stage in the household life cycle |
| | B) | SIC ranking of occupations |
| | C) | Disposable income |
| | D) | One's position relative to others on one or more dimensions valued by society |
| | E) | None of the Above |
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5 | |
The requirements for a distinct social class system include: |
| | A) | Mutually exclusive |
| | B) | Influential |
| | C) | Exhaustive |
| | D) | Bounded |
| | E) | All of the above |
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6 | |
Industrialized nations are known for the presence of: |
| | A) | A strict and tightly defined social class system |
| | B) | A loosely defined series of status continua |
| | C) | Three general categories of occupations |
| | D) | A ranking system that allows a self-defined status measure |
| | E) | None of the Above |
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7 | |
The largest percentage of Americans falls into a social class that is generally termed as: |
| | A) | Upper-Middle Class |
| | B) | Upper Americans |
| | C) | Lower Americans |
| | D) | Middle Americans |
| | E) | None of the Above |
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8 | |
An upward pull strategy is fundamentally based on: |
| | A) | A distribution strategy focused on those in the upper class |
| | B) | A corporate focus on diffusing through distribution channels |
| | C) | Individuals aspiration to belong to a higher social class |
| | D) | A strategy that utilizes those in the upper class by having them encourage lower class members to achieve a higher status |
| | E) | None of the Above |
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9 | |
The use of discretionary income in classifying individual's focuses on: |
| | A) | How much money an individual accumulates as a surplus |
| | B) | How much money an individual has available to spend on nonessentials |
| | C) | How much money an individual is budgeted to allocate to wants compared to that of needs |
| | D) | The desires of an individual to satisfy their own needs |
| | E) | None of the Above |
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10 | |
The socioeconomic index is primarily based on: |
| | A) | Occupation |
| | B) | Discretionary income |
| | C) | Income |
| | D) | Education |
| | E) | None of the Above |
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11 | |
The selection of a measure of social status or prestige should be based on: |
| | A) | All the available information |
| | B) | The factors that segment the population with the largest differentiation |
| | C) | The most appropriate for the problem at hand |
| | D) | The demographic variables that are most typical for that specific country |
| | E) | None of the Above |
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12 | |
Among the assumptions when using social classes is that: |
| | A) | All social classes can be satisfied with the product of interest |
| | B) | The population of interest be class conscious |
| | C) | The company establish itself as a class conscious entity |
| | D) | A successful marketing strategy has already been developed to satisfy the class of interest |
| | E) | None of the Above |
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13 | |
An age based subculture, called an age cohort, is grouped based on: |
| | A) | Purchasing behavior |
| | B) | Purely economic conditions |
| | C) | Only on year of birth, creating equal categories |
| | D) | Experiences in a common social, historical, and economic environment |
| | E) | None of the Above |
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14 | |
According to Tom Brokaw, the "Greatest Generation" refers to those in the: |
| | A) | Generation X |
| | B) | Depression generation |
| | C) | Baby boom generation |
| | D) | Pre-depression generation |
| | E) | Generation Y |
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15 | |
The next generation that represents a second baby boom in American history is: |
| | A) | Generation X |
| | B) | Generation Y |
| | C) | Generation Z |
| | D) | Post-Baby boom generation |
| | E) | None of the Above |
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