(See related pages)
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| Age cohort | a group of persons who have experienced a common social, political, historical, and economic environment. (See page(s) 120) |
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| Cognitive age | one’s perceived age, a part of one’s self-concept. (See page(s) 120) |
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| Cohort analysis | the process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors. (See page(s) 121) |
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| Conspicuous consumption | the purchase and use of automobiles, homes, yachts, clothes, and so forth primarily to demonstrate great wealth. (See page(s) 133) |
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| Demographics | describe a population in terms of its size, distribution, and structure. (See page(s) 113) |
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| Generation | a group of persons who have experienced a common social, political, historical, and economic environment. (See page(s) 120) |
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| Gerontographics | a segmentation approach to the mature market that is based on the physical health and mental outlook of older consumers. (See page(s) 121) |
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| Index of Social Position (ISP) | a two-item index that is well developed and widely used. (See page(s) 140) |
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| Index of Status Characteristics (ISC) | system based on four socioeconomic factors: occupation, source of income, house type, and dwelling area. (See page(s) 140) |
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| Multi-item indexes | used to measure social class. (See page(s) 140) |
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| Nouveaux riches | actively seek out high-status brand and activities; doing the “in” thing on a grand scale is important to this group. (See page(s) 134) |
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| Single-item indexes | estimate social status on the basis of a single dimension. (See page(s) 140) |
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| Social class system | a hierarchical division of a society into relatively distinct and homogeneous groups with respect to attitudes, values, and lifestyles. (See page(s) 131) |
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| Societal rank | one’s position relative to others on one or more dimensions valued by society. (See page(s) 131) |
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| Socioeconomic Status Scale (SES) | a scale which uses occupation, income, and education to produce four social categories: upper, upper-middle, middle, and lower-middle. (See page(s) 141) |
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| Status crystallization | the question of whether or not an individual with high status based on one dimension will have high status based on the other dimensions. (See page(s) 132) |
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| Subjective discretionary income (SDI) | an estimate by the consumer of how much money he or she has available to spend on nonessentials. (See page(s) 117) |
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| Working-class aristocrats | dislike the upper-middle class and prefer products and stores positioned at their social-class level. (See page(s) 137) |