Chapter 5 Internet Exercises

1. Visit the U.S. Census website (www.census.gov). What data are available there on the following? Which of this is most useful to marketers? Why?
   
   a. Native Americans
   b. African Americans
   c. Hispanics
2. Use the Internet to determine the cities in the United States that have the largest population of the following. Why is this useful to marketers?
   
   a. Native Americans
   b. African Americans
   c. Hispanics
   d. Asian-Indian Americans
   e. Arab Americans
3. Identify and describe a website that provides useful information on the following.
   
   a. Roman Catholic subculture
   b. Protestant subcultures
   c. Jewish subculture
   d. Muslim subculture
   e. Buddhist subculture
4. Evaluate the Namaste.com site. Could this be adapted to the Native American market?
5. Find and evaluate a website targeting:
   
   a. Roman Catholics
   b. Conservative Christians
   c. Jews
   d. Muslims
   e. Buddhists
6. Find and evaluate a website targeting
   
   a. Native Americans
   b. African Americans
   c. Hispanics
   d. Asian-Indian Americans
   e. Arab Americans