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Multiple Choice Quiz
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1

A segment of a larger culture whose members share distinguishing patterns of behavior is called a:
A)Consumer group
B)Market segment
C)Social class
D)Subculture
E)None of the Above
2

The two fundamental components of individuals in a subculture are that they maintain unique market behaviors and that they:
A)Are based on different ethnic backgrounds
B)Develop a complete and separate value system that exists apart from society
C)Maintain mass market behaviors
D)Form an internal social class system
E)None of the Above
3

Those members who share behaviors based on language represent a:
A)Age subculture
B)Nationality subculture
C)Diversity subculture
D)Ethnic subculture
E)None of the Above
4

Acculturation is defined as the:
A)Existence of only one culture within a country
B)Number of cultures an individual can be considered a part of
C)Degree to which an immigrant has adapted to his or her new culture
D)Process one goes through in order to become an official member of society
E)None of the Above
5

Subcultures can be evaluated on the basis of:
A)Demographics
B)Consumer groups
C)Media usage
D)Varying needs
E)All of the above
6

A religious subculture finds uniqueness based on:
A)Demographic variables like age and income
B)Community involvement
C)Differing values and behaviors
D)Percent of those who are employed on a full-time basis
E)None of the Above
7

Due to climatic conditions, subcultures can be defined by:
A)Region
B)Living dwelling
C)Purchasing behavior
D)Media usage
E)None of the Above
8

Market Segment Research has identified three Hispanic groups: Strong Hispanic identification, Moderate Hispanic identification, and Limited Hispanic identification. This is an example of:
A)Acculturation
B)Degrees of freedom
C)Strength of association
D)None of the above
E)None of the Above
9

A secular society is one that:
A)Can be sectioned into at least two different subcultures
B)Is not controlled or guided by religious beliefs
C)Is segmented into differing geographic and climate based segments
D)Has a seemingly endless number of subcultures
E)None of the Above
10

The creation or sponsoring of an event that has a particular appeal to a market segment is called:
A)Ethnic appreciation
B)Secular marketing
C)Political diversity
D)Event marketing
E)None of the Above
11

Hispanic teens are a specifically appealing subculture because they:
A)Constitute about 15% of all teenagers
B)They spend more than other teenagers
C)They are joining black teens as fashion leaders
D)They don't attempt to blend in to the American culture like their parents
E)All of the above
12

Subcultures are useful in relating to the marketplace because individuals in a subculture have:
A)Common heritage
B)Consistent expectations
C)Unique market behaviors
D)Shared experiences
E)Mutual friends
13

Subcultures of consumption are based on:
A)Age cohorts
B)Ethnic groups
C)A group who consumes the same products
D)Gap analysis
E)None of the Above
14

A segmentation approach to the mature market that is based on the physical health and mental outlook of older consumers is:
A)Psychographic cohorts
B)Geritology
C)Cohort analysis
D)Gerontographics
E)None of the Above
15

The use of "street teams" is a strategy to better understand:
A)Dispersion
B)Ethnic diversity
C)Young people
D)Geographic structure
E)None of the Above





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