(See related pages)
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| Acculturation | the degree to which an immigrant has adapted to his or her new culture. (See page(s) 164) |
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| Born-again Christians | characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a “born-again” experience, and encouraging others to believe in Jesus Christ. (See page(s) 177) |
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| Ethnic subcultures | broadly defined as those whose members’ unique shared behaviors are based on a common, racial, language, or nationality background. (See page(s) 155) |
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| Event marketing | creating or sponsoring an event that has a particular appeal to a market segment. (See page(s) 162) |
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| Hispanic | a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. (See page(s) 162) |
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| Regional subcultures | arise as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled in each region, and significant social and political events. (See page(s) 180) |
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| Religious subcultures | different religions that prescribe differing values and behaviors. (See page(s) 175) |
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| Secular society | a society where the educational system, government, and political process are not controlled by a religious group, and most people’s daily behaviors are not guided by strict religious guidelines. (See page(s) 175) |
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| Subculture | a segment of a larger culture whose members share distinguishing values and patterns of behavior. (See page(s) 152) |