www.influenceatwork.com Do you get the feeling advertisers, the media, politicians, salespeople, parents
and teachers, and friends sometimes are trying to trick you by manipulating
words and images in self-serving ways? According to Professor Robert B. Cialdini
and his colleagues, you are right to feel a bit put upon. After all, as their
research has documented, each of us is the recipient (or victim) of countless
social influence attempts during every waking hour. The Internet site www.influenceatwork.com
provides a brief inside look at social influence so we will not be unfairly
or unwittingly manipulated. Back at the home page, click on the Whats
Your Influence Quotient? icon. The short 10-item quiz (and answers) will
get you thinking about the power and pervasiveness of social influence. Back
at the home page, you might want to select the heading About Us
from the main menu, for relevant background. Questions - Having taken the influence quiz, are you more aware of the day-to-day influence
processes and tactics? Explain.
- Generally, do you see social influence as a constructive or sinister force
in society? Explain.
- Is it possible that employees are becoming more difficult to influence because
they have become hardened or numbed as a result of excessive exposure to influence
attempts?
- How can managers use social influence ethically?
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