Dr. George E. Belch

George E. Belch is professor of marketing and chair of the marketing department at San Diego State University, where he teaches integrated marketing communications, strategic marketing planning, and consumer/customer behavior. Prior to joining San Diego State, he was a member of the faculty in the Graduate School of Management, University of California, Irvine. He received his PhD in marketing from the University of California, Los Angeles. Before entering academia, Dr. Belch was a marketing representative for the DuPont Company. He also worked as a research analyst for the DDB Worldwide advertising agency.

Dr. Belch's research interests are in the area of consumer processing of advertising information as well as managerial aspects of integrated marketing communications. He has authored or coauthored more than 30 articles in leading academic journals including: Journal of Marketing Research, Journal of Consumer Research, Journal of Advertising, and Journal of Business Research. In 2000, he was selected as Marketing Educator of the Year by the Marketing Educators' Association for his career achievements in teaching and research. He also received the Distinguished Faculty Member Award for the College of Business Administration at San Diego State University in 2003. Dr. Belch has taught in executive education and development programs for various universities around the world. He has also conducted seminars on integrated marketing communications as well as marketing planning and strategy for a number of multinational companies including Sprint, Microsoft, Qualcomm, MP3. com, Fluor Daniel, Square D Corporation, Armstrong World Industries, Sterling Software, Siliconix, and Texas Industries.

Dr. Michael A. Belch

Michael (Mickey) A. Belch is a professor of marketing at San Diego State University and is also codirector of the Centre for Integrated Marketing Communications at San Diego State. He received his undergraduate degree from Penn State University, his MBA from Drexel University, and his PhD from the University of Pittsburgh.

Before entering academia he was employed by the General Food Corporation as a marketing representative, and has served as a consultant to numerous companies, including McDonald's, Whirlpool Corporation, Senco Products, GTI Corporation, IVAC, May Companies, Phillips-Ramsey Advertising and Public Relations, and Daily & Associates Advertising. He has conducted seminars on integrated marketing and marketing management for a number of multinational companies and has also taught in executive education programs in France, Amsterdam, Spain, Chile, Argentina, Colombia, China, and Solvenia. He is the author or coauthor of more than 40 articles in academic journals in the areas of advertising, consumer behavior, and international marketing including: Journal of Advertising, Journal of Advertising Research, and Journal of Business Research. Dr. Belch is also a member of the editorial review board of the Journal of Advertising. He received outstanding teaching awards from undergraduate and graduate students numerous times. He also received the Distinguished Faculty Member Award for the College of Business Administration at San Diego State University in 2007.

Jörg Dietzel

Born in Germany in 1961, Mr. Jörg Dietzel studied German and English Language and Literature at the University of Bonn, Germany, followed by a postgraduate research scholarship at the University of Natal, South Africa. After his return to Europe, he started work as a journalist, first writing for newspapers such as the Bonner Rundschau in Bonn, then reporting for television at Sky News in London. In 1990, he joined his first advertising agency in Germany as a copywriter before moving into account management.

Mr. Dietzel has subsequently worked in agencies in Düsseldorf, London, Beijing, Berlin, Hong Kong and Singapore. In London, he founded a global communication network for Audi―Audi Agency Network. In Beijing, he ran DDB China, overseeing the network's offices in Beijing, Shanghai, and Guangzhou. In Hong Kong, he consulted with multinationals such as FedEx and Visa across the Asia-Pacific region.

In 2005, Mr. Dietzel started his brand consultancy, Jörg Dietzel Brand Consultants, working with clients such as Audi, GTZ, FedEx, Standard Chartered Bank, Kinderworld Education Group, and the Singapore Sports Council. Today, Jörg Dietzel Brand Consultants has offices in Singapore, Jakarta, Hong Kong, China, and Berlin, and works with both multinational and regional brands.

Six years ago, at the time of his return to Singapore, Mr. Dietzel was invited to teach as Adjunct Faculty at the Lee Kong Chian School of Business (Singapore Management University, SMU) and as a part-time lecturer at the Business School of the National University of Singapore (NUS). At SMU, he teaches undergraduate classes in Strategic Brand Management and Advertising, while at NUS he teaches undergraduate and graduate courses in Promotional Management. In 2008, he won the title of "Most Outstanding Adjunct" in the SMU Teaching Excellence Awards. He has made the Teaching Honours List of the business school three years in a row.

Mr. Dietzel has several publications to his credit and is a frequent speaker at industry events. In 2008, his book Create, Connect, Convince―Fundamentals of Advertising, Branding and Communication was released by Marshall Cavendish Business. He has hosted a four-part TV programme on branding in Asia, The Consultant, on Channel NewsAsia International. In 2009, the programme ran on Arirang, Korea.