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Advertising and Promotion
Information Center
About the Authors
Book Preface
Feature Summary
Table of Contents
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Student Edition
Instructor Edition
Advertising and Promotion: An Integrated Marketing Communications Perspective, Global Edition

George E. Belch, San Diego State University, College of Business
Michael A. Belch, San Diego State University, College of Business
Jörg Dietzel, Brand Consultants

ISBN: 0071314407
Copyright year: 2012

Supplements



INSTRUCTOR SUPPLEMENTS

Instructor's CD-ROM:

The IRCD contains all of the instructor supplements, which are also available through the OLC.

  • Instructor's Manual
  • PowerPoint Presentations
  • Test Bank

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