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Public Speaking for College and Career, 6/e
Hamilton Gregory
Persuasive Strategies

Learning Objectives


1. Describe how to analyze listeners, using a persuasion scale.

2. Explain how to build credibility with an audience in a persuasive speech.

3. Explain how to marshal convincing evidence in a persuasive speech.

4. Distinguish between deduction and induction as tools of reasoning in a persuasive speech.

5. Identify eight fallacies in reasoning.

6. Select motivational appeals for a persuasive speech.

7. Explain how to arouse emotions in a persuasive speech.









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