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1 |  |  A truly great speech should gain universal acceptance. |
|  | A) | True |
|  | B) | False |
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2 |  |  In a debate, a slashing, full-force attack on your foe is a good strategy. |
|  | A) | True |
|  | B) | False |
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3 |  |  Lord Chesterfield is quoted as saying, "If you would convince others, seem open to conviction yourself." |
|  | A) | True |
|  | B) | False |
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4 |  |  Most people are more deeply influenced by one clear, vivid personal example than by an abundance of statistical data. |
|  | A) | True |
|  | B) | False |
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5 |  |  In inductive reasoning, the "inductive leap" leads to proof. |
|  | A) | True |
|  | B) | False |
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6 |  |  In inductive reasoning, it is often helpful to withhold your central idea until late in a speech. |
|  | A) | True |
|  | B) | False |
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7 |  |  A fallacy is an error in reasoning that renders an argument false or unreliable. |
|  | A) | True |
|  | B) | False |
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8 |  |  The "attack on a person" fallacy is also known as "argumentum ad hominem." |
|  | A) | True |
|  | B) | False |
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9 |  |  A statement that diverts listeners from the real issue to an unrelated matter is known as a "red herring." |
|  | A) | True |
|  | B) | False |
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10 |  |  The fallacy of building on an unproven assumption is also called "begging the question." |
|  | A) | True |
|  | B) | False |
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11 |  |  Health, esteem, and financial security are examples of listener emotions. |
|  | A) | True |
|  | B) | False |
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12 |  |  In devising motivational appeals, a persuasive speaker should appeal to more than one motivation. |
|  | A) | True |
|  | B) | False |
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13 |  |  Emotional appeals should always be combined with rational appeals. |
|  | A) | True |
|  | B) | False |
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14 |  |  When evoking fear in a speech, it is a good idea to use only a small amount. |
|  | A) | True |
|  | B) | False |
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15 |  |  Any emotion can be exploited in the wrong way. |
|  | A) | True |
|  | B) | False |
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