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Fundamentals of Operations Management, 4/e
Mark M. Davis, Bentley College
Nicholas J. Aquilano, University of Arizona
Richard B. Chase, USC, School of Business
Operations Strategy: Defining How Firms Compete

Chapter Objectives

  • Introduce the concept of operations strategy and its various components, and show how it relates to the overall business strategy of the firm.
  • Illustrate how operations strategy pertains to adding value for the customer.
  • Identify the different ways in which operations strategy can provide an organization with a competitive advantage.
  • Introduce the concept of trade-offs between different strategies and the need for a firm to align its operations strategy to meet the needs of the particular markets it is serving.
  • Explain the difference between order-qualifiers and order-winners as they pertain to operations strategy.
  • Describe how firms are integrating manufacturing and services to provide an overall "bundle of benefits" to their customers.




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