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1 | |
Corporate strategy refers to the overall strategy of the firm. |
| | A) | True |
| | B) | False |
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2 | |
Operations strategy can be divided into two major categories, structural elements and infrastructural elements. |
| | A) | True |
| | B) | False |
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3 | |
The four basic competitive priorities are cost, quality, delivery and flexibility. |
| | A) | True |
| | B) | False |
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4 | |
Service warranties are becoming more important as order winners. |
| | A) | True |
| | B) | False |
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5 | |
Operations management divides decisions into three broad categories. They are: |
| | A) | Strategic, operational and financial |
| | B) | Personnel, financial and operational |
| | C) | Strategic, tactical and operational planning and control |
| | D) | Planning, tactical and control |
| | E) | Planning, organizing and financial |
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6 | |
Which of the following has been added most recently to the four basic competitive priorities? |
| | A) | Service |
| | B) | Cost |
| | C) | Quality |
| | D) | Delivery |
| | E) | Flexibility |
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7 | |
According to the authors, which of the following is becoming the newest competitive advantage? |
| | A) | Service |
| | B) | Delivery |
| | C) | Cost |
| | D) | Quality |
| | E) | Environmental friendliness |
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8 | |
A market segmentation strategy refers to |
| | A) | Selling to everyone in a particular geographic area |
| | B) | Satisfying the needs of a particular market niche |
| | C) | Offering products/services that differ significantly from the competition |
| | D) | Offering a wide variety of products/services in a particular area |
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9 | |
If the perceived customer value is measured as the ratio of Total Benefits/Total Costs, a customer feels 'ripped off' if the ratio is |
| | A) | <1 |
| | B) | >1 |
| | C) | =1 |
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10 | |
Davis and Meyer (Blur) indicate three factors that are changing the way we do business today. The factors are: |
| | A) | Location, cheap labor, just-in-time systems |
| | B) | Connectivity, speed, and intangibility |
| | C) | Cost, quality, and flexibility |
| | D) | Financial capital, marketing, and transportation |
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11 | |
With respect to the Customer's Activity Cycle (CAC), a firm's position in the marketplace is strongest if it is involved in |
| | A) | The pre-purchase activities |
| | B) | The purchase activities |
| | C) | The post-purchase activities |
| | D) | All of these activities |
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12 | |
A service that consists of specific functions that are part of the product itself is called a(n) |
| | A) | Embedded service |
| | B) | Comprehensive service |
| | C) | Integrated solution |
| | D) | Distribution control |
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2002 McGraw-Hill Higher Education