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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University
Dimensions of Marketing Strategy

BATW Exercises

Mirage Inc. has developed a new product targeted for African Americans. To increase brand awareness, Mirage marketers want to begin their campaign in a state that offers the biggest potential target market. Using the Business Around the World Map, where should they start their proportional campaign.




McGraw-Hill/Irwin




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