Please answer all questions.
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1 | |
Industrial products are used directly or indirectly in the operation or manufacturing processes of a business. |
| | A) | True |
| | B) | False |
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2 | |
Convenience products, such as candy, are typically sold through marketing Channel D, which goes from the producer through a wholesaler and a retailer before it gets to the consumer. |
| | A) | True |
| | B) | False |
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3 | |
Products may be goods, services, or ideas. |
| | A) | True |
| | B) | False |
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4 | |
Middlemen create time, place, possession, and form utility. |
| | A) | True |
| | B) | False |
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5 | |
Pricing objectives specify the role of price in an organization's marketing mix and strategy. |
| | A) | True |
| | B) | False |
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6 | |
Most new product ideas are rejected during test marketing. |
| | A) | True |
| | B) | False |
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7 | |
Warehousing is important because it makes products available for shipment to match demand at different geographic locations. |
| | A) | True |
| | B) | False |
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8 | |
Specialty products are purchased after the consumer has compared competitive products and "shopped around". |
| | A) | True |
| | B) | False |
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9 | |
Reinforcement promotion is used to remind consumers that an established organization is still around and sells certain products that have uses and benefits. |
| | A) | True |
| | B) | False |
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10 | |
Typical promotion objectives are to stimulate demand, stabilize sales, and inform, remind, and reinforce customers. |
| | A) | True |
| | B) | False |
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11 | |
Price skimming and penetration pricing are common pricing strategies. |
| | A) | True |
| | B) | False |
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12 | |
Railroads offer the least expensive transportation for many products. |
| | A) | True |
| | B) | False |
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13 | |
Sales promotions are often used to stabilize sales. |
| | A) | True |
| | B) | False |
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14 | |
Sales promotions offer added value or some other incentive for buyers to enter into an exchange. |
| | A) | True |
| | B) | False |
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15 | |
Distribution is facilitated by intermediaries. |
| | A) | True |
| | B) | False |
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16 | |
A product line is all the products offered by an organization. |
| | A) | True |
| | B) | False |
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17 | |
Pricing objectives are influenced by financial, accounting, and production factors as well as marketing mix decisions. |
| | A) | True |
| | B) | False |
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18 | |
Price is the least flexible variable in the marketing mix. |
| | A) | True |
| | B) | False |
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19 | |
Penetration pricing is charging a low price to help a product enter the market and gain market share rapidly. |
| | A) | True |
| | B) | False |
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20 | |
A company does not pay the media for publicity. |
| | A) | True |
| | B) | False |
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2002 McGraw-Hill Higher Education