 |  How to Design and Evaluate Research in Education, 5/e Jack R. Fraenkel,
San Francisco State University
Norman E. Wallen,
San Francisco State University
Survey Research
Learning ObjectivesStudying this chapter should enable you to:
| Explain what a survey is. |
| | | | Name three types of surveys conducted in educational research. |
| | | | Explain the purpose of surveys. |
| | | | Explain the difference between a cross-sectional and longitudinal survey. |
| | | | Describe how survey research differs from other types of research. |
| | | | Describe briefly how a survey is conducted. |
| | | | Describe briefly how mail surveys, telephone surveys, and face-to-face interviews differ and state two advantages and disadvantages of each type. |
| | | | Explain why nonresponse is a problem in survey research and name two ways to improve the rate of response in surveys. |
| | | | Name two threats to the validity of the instrumentation process that can affect the results of a survey and explain how such threats can be controlled. |
| | | | Recognize an example of survey research when you come across it in the educational literature. |
| | | | Describe possible threats to internal validity in survey research. |
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2003 McGraw-Hill Higher Education