Knowing Your Audience

Analyze Listeners

Use a Persuasion Scale

Plan Strategy

Building Credibility

Explain Your Competence

Be Accurate

Show Your Open-Mindedness

Show Common Ground with Your Audience

Providing Evidence

Using Sound Reasoning

Deduction

Induction

Fallacies in Reasoning

Appealing to Motivations

Some Common Motivations

How to Motivate an Audience

Arousing Emotions