Read each question carefully and then select the best answer.

1		A truly great speech should gain universal acceptance.
			A)	true
			B)	false
2		In a debate, a slashing, full-force attack on your foe is a good strategy.
			A)	true
			B)	false
3		Lord Chesterfield is quoted as saying, "If you would convince others, seem open to conviction yourself."
			A)	true
			B)	false
4		Most people are more deeply influenced by one clear, vivid personal example than by an abundance of statistical data.
			A)	true
			B)	false
5		In inductive reasoning, the "inductive leap" leads to proof.
			A)	true
			B)	false
6		In inductive reasoning, it is often helpful to withhold your central idea until late in a speech.
			A)	true
			B)	false
7		A fallacy is an error in reasoning that renders an argument false or unreliable.
			A)	true
			B)	false
8		The "attack on a person" fallacy is also known as "argumentum ad hominem."
			A)	true
			B)	false
9		A statement that diverts listeners from the real issue to an unrelated matter is known as a "red herring."
			A)	true
			B)	false
10		The fallacy of building on an unproven assumption is also called "begging the question."
			A)	true
			B)	false
11		Health, esteem, and financial security are examples of listener emotions.
			A)	true
			B)	false
12		In devising motivational appeals, a persuasive speaker should appeal to more than one motivation.
			A)	true
			B)	false
13		Emotional appeals should always be combined with rational appeals.
			A)	true
			B)	false
14		When evoking fear in a speech, it is a good idea to use only a small amount.
			A)	true
			B)	false
15		Any emotion can be exploited in the wrong way.
			A)	true
			B)	false