Dynamics of Mass Communication Information Center: Feature Summary


		About the Author Feature Summary New to This Edition Supplements Table of Contents PageOut Preface



	Student Edition
	Instructor Edition

Dynamics of Mass Communication: Media in the Digital Age , 8/e

Joseph Dominick, University of Georgia

Feature Summary

This text is known for balancing coverage of industry, technology, society, and history in a teachable framework. Professors have come to trust it for reliable scholarship and even-handed treatment of media controversies.
"Ethical Issues" boxes expose students to ethical issues in various industries. A separate chapter (16) explores ethical decision-making models and industry codes.
The critical/cultural approach to studying media is covered in Chapter 3 and later applied to Dawson's Creek, YM Magazine, the sports pages, local radio, and even journalism textbooks, in "Critical/Cultural" boxes. Social effects of the mass media are thoroughly covered in Chapter 18 and in "Social Issues" boxes throughout.
"Decision Maker" boxes profile the business people who have made an impact on media, and pop culture icons appear in the book's extensive program of color illustrations.

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