Dynamics of Mass Communication Information Center: New to This Edition


		About the Author Feature Summary New to This Edition Supplements Table of Contents PageOut Preface



	Student Edition
	Instructor Edition

Dynamics of Mass Communication: Media in the Digital Age , 8/e

Joseph Dominick, University of Georgia

New to This Edition

"Media Tours" video clips on the free companion CD-ROM offer a behind-the-scenes look at the operation of real media companies; related boxes in the text direct students to the video on the CD-ROM and offer questions for their viewing. "Media Talk" video clips on the CD-ROM feature NBC news and talk show interviews with media experts, and they too are referenced in new text boxes with accompanying questions.
Every new copy of the text is packaged with a free passcard to the PowerWeb database of current news and journal articles, and PowerWeb questions at the end of each chapter help students make the most of this great resource.
A discussion of convergence has been added to Chapter 1, and the impact of this trend is addressed in the chapters that follow.
Updated coverage of digital advances in all of the industry chapters builds on the digital age theme introduced in the last edition. New material on social effects of digital technology encourage students to critically examine the digital world.
Every chapter has been updated and revised to reflect statistical developments and other changes since the last edition; all tables now include the most recent information available.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.