Dynamics of Mass Communication: Media in the Digital Age , 8/e
Joseph Dominick,
University of Georgia
ISBN: 0072885793 Copyright year: 2005
Table of Contents
Part I. The Nature and History of Mass Communication Systems
Chapter 1: Communication: Mass and Other Forms
Chapter 2: Perspectives on Mass Communication
Chapter 3: Historical and Cultural Context
Part II. The Print Media
Chapter 4: The Newspaper Industry
Chapter 5: Magazines
Chapter 6: Books
Chapter 7: Radio
Chapter 8: Sound Recording
Chapter 9: Motion Pictures
Chapter 10: Television
Chapter 11: The Internet and the World Wide Web
Part III. Specific Media Professions
Chapter 12: News Gathering and Reporting
Chapter 13: Public Relations
Chapter 14: Advertising
Part IV. Regulations of the Mass Media
Chapter 15: Formal Controls: Laws, Rules, Regulations
Chapter 16: Ethics and Other Informal Controls
Part V. Impact
Chapter 17: The Global Village: International and Comparative Media Systems
Chapter 18: Social Effects of Mass Communication
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