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Chapter Objectives
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After studying Chapter 17, you should be able to

identify four reasons that personality psychologists believe it is useful to explore personality across cultures;

identify and discuss the key components of "culture";

define "cultural variations" and present several examples of cultural variations;

define cultural personality psychology and identify the three key goals of this discipline;

define "evoked culture";

discuss theory and research on evoked cooperation, early experience and evoked mating strategies, and honors, insults, and evoked aggression, as examples of evoked culture;

define "transmitted culture";

discuss theory and research on cultural differences in moral values, self-concept, self-enhancement, and personality variations within cultures as examples of transmitted culture;

define "cultural universals" and present a few examples of likely cultural universals;

discuss theory and research on beliefs about the personality characteristics of men and women with reference to cultural universals;

discuss theory and research on the cultural universality of emotions, including a discussion of the difference between the experience and public display of emotions;

discuss theory and research on personality evaluation with reference to cultural universals;

discuss theory and research addressing the cultural universality of the five-factor model of personality;







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