To become familiar with the strengths and advantages of focus group inquiries. |
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To recognize the shortcomings and limitations inherent in focus group research. |
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To know how to prioritize focus group information needs, compose questions and form an agenda. |
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To have the ability to recruit, screen, and compensate participants who will contribute effectively. |
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To recognize desirable moderator attributes and know the criteria for selecting an effective moderator. |
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To be familiar with the observation, monitoring and interpretation requirements for focus groups. |