Making Report Presentations - Consider the pros and cons. Some products require a report presentation
and they're often of great value, but sometimes they're inappropriate or
impractical.
- Plan and prepare carefully. Typically, 99 percent of the work and as much
of the value is in the planning and preparation; 1 percent in doing it.
- Select only major content. The most salient aspects of the survey results
should be presented, but detailed information should be in written form.
- Choose an effective presenter. If there's a project team, it's often best
to have one person make the presentation while others attend and respond
to questions.
- Logically organize the material. Introduce the presentation, provide
handouts, present the body of the report, and be prepared for discussion
or Q & A.
- Check projection equipment needs. LCD projectors are prevalent and readily
available to buy or rent, but sometimes only overhead projectors for transparencies
are obtainable.
- Remember the cardinal rule: The probability of problems increase exponentially
with the increase in complexity!
- Expect presentation anxiety. Almost all speakers and presenters initially
feel some anxiety, but it can be reduced and it will usually dissipate quickly.
- Use notes effectively. They should be brief, providing only cues about
what to say, and they should never be read verbatim.
- Watch the pace and timing. The pace should be geared to time needed for
audience comprehension; timing to the period allocated by the sponsor.
- Conclude promptly and courteously. The sponsor usually signals the end
of the conference, when the presenter should thank everyone and terminate.
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