To understand the general principles and practices regarding question composition. |
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To recognize the most common question wording mistakes and how to avoid them. |
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To identify the principal forms of instrumentation bias and error. |
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To identify the main sources of response bias that threaten validity. |
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To comprehend the means to avoid the major threats to reliability and validity. |
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To become familiar with the most important technical aspects of writing questions. |
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To understand the desirability and composition of structured survey items. |
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To appreciate the profound effect the questionnaire has on the survey results. |