Chapter 4 -- Composing Questions

1			Which is NOT a basic attribute of survey questions identified in the text?
			A)	Clarity
			B)	Focus
			C)	Directness
			D)	Brevity
2			Survey questions should be expressed in the core vocabulary of the ________ respondents.
			A)	typical
			B)	average
			C)	most important
			D)	least sophisticated
			E)	youngest
3			When possible, the best kind of structure to use in survey questionnaires are ________ sentences.
			A)	simple
			B)	compound
			C)	complex
			D)	compound-complex
4			What form of bias would result from the question, "What vegetables, such as potatoes or rice, do you most often serve?"
			A)	Inapplicability.
			B)	Over-demanding recall.
			C)	Example containment.
			D)	Overgeneralization.
			E)	Ambiguity of wording.
5			If a survey question asks for a precise response that respondents are unlikely to know or unable to express, the item suffers from:
			A)	overgeneralization.
			B)	overspecificity.
			C)	overemphasis.
			D)	inapplicability.
6			When a question describes some condition using words that overstate the condition, that is likely to result in ________ bias.
			A)	over-specificity
			B)	overemphasis
			C)	leading question
			D)	loaded question
			E)	overgeneralization
7			The question, "Do you like to ride a bike to work to stay in shape?" is a(n) ________ question.
			A)	ambiguous
			B)	leading
			C)	loaded
			D)	double-barreled
			E)	over-demanding
8			A question beginning with "Wouldn't you..." or "Don't you..." is typical of a ________ question.
			A)	leading
			B)	loaded
			C)	double-barreled
			D)	over-specific
			E)	inapplicable
9			Prestige, threat, acquiescence, and auspices are all forms of ________ bias.
			A)	response
			B)	instrumentation
			C)	respondent
			D)	interviewer
			E)	survey
10			Depersonalizing an issue or referring to it in abstract terms are ways to minimize ________ bias.
			A)	hostility
			B)	auspices
			C)	threat
			D)	prestige
			E)	acquiescence
11			The fact that people are usually cooperative contributes to what kind of bias?
			A)	Prestige
			B)	Threat
			C)	Acquiescence
			D)	Yea- and Nay-saying
			E)	Mental set
12			Listing half of a series of statements in positive form and half in negative form is a way to control what kind of bias?
			A)	Yea- and Nay-saying
			B)	Prestige
			C)	Order
			D)	Auspice
			E)	Mental set
13			Three factors, initiation, routine, and fatigue are associated with what kind of bias?
			A)	Hostility
			B)	Auspices
			C)	Mental set
			D)	Order
			E)	Extremity
14			If a scale has too many numbers or scale points, it might induce ________ bias.
			A)	hostility
			B)	order
			C)	mental set
			D)	extremity
			E)	threat
15			Which is NOT an advantage of structured items, compared to unstructured questions.
			A)	Comparability of data
			B)	Ease of recording answers
			C)	Ease of composing items
			D)	Recording accuracy
16			Which is NOT a rule or principle when choosing categories for structured items?
			A)	All-inclusiveness
			B)	Mutual exclusivity
			C)	Arrayed on a single spectrum
			D)	More variance between than within categories
17			If a respondent might provide an answer that could correctly fit into two or more categories, the categories are not:
			A)	all-inclusive.
			B)	sufficiently comparable.
			C)	mutually exclusive.
			D)	directly applicable.
18			When choosing categories for structured items, it's better to have too ________, ________ categories than the other way around.
			A)	few, broad
			B)	many, narrow
19			Categories that comprise meaningful clusters are those that have more variation:
			A)	between than within them.
			B)	within than between them.
20			When composing survey items, it is ________ advisable to use an ordinary numeric item when it's feasible.
			A)	always
			B)	often
			C)	sometimes
			D)	seldom
			E)	never