Chapter 6 -- Building Questionnaires

1			Difficult or threatening questions should be:
			A)	asked at he beginning of the questionnaire
			B)	hidden in the middle of the questionnaire.
			C)	scattered throughout the questionnaire.
			D)	contained in the conclusion of the questionnaire.
2			Respondent trust and rapport will be greatest and skepticism the least at what point in the questioning process?
			A)	At the beginning
			B)	Early in the process
			C)	In the middle of the process
			D)	Toward the end of the process
			E)	At the conclusion of the process
3			The most common way to group questionnaire items is by:
			A)	topic.
			B)	scale type.
4			If every respondent is to be asked every question, ________ branching will be required.
			A)	extensive
			B)	limited
			C)	very little
			D)	no
5			A question followed by statement saying, "If so, go to page 3." is an example of a ________ branch.
			A)	implied
			B)	explicit
			C)	mandatory
			D)	unconditional
6			An unconditional branch directs the questioning process for:
			A)	those who answer affirmatively to the previous question.
			B)	those who answer negatively to the previous question.
			C)	all those who reach that point in the interrogation.
7			Branching is virtually unlimited for ________ questionnaires.
			A)	telephone interview
			B)	personal interview
			C)	postal mail survey
			D)	online Web survey
8			The ________ sophisticated the responding population, the more elaborate the scale instructions ordinarily must be.
			A)	less
			B)	more
9			Which is NOT an element of instructions to respondents?
			A)	How and where to report or record the responses.
			B)	What items or statements to rate.
			C)	What standard or criteria to use.
			D)	How to use the scale.
			E)	When the questionnaire must be completed.
10			For telephone or personal interview surveys, instructions for the interviewer listed within the questionnaire are ________ needed.
			A)	always
			B)	often
			C)	sometimes
			D)	seldom
			E)	never
11			How many rating scales should appear on a single rating card?
			A)	Only one, on both sides.
			B)	Two, one on each side.
			C)	As many as will fit, on one side.
			D)	As many as will fit, on both sides.
12			Rating cards are ordinarily use:
			A)	only for personal interview surveys.
			B)	for telephone and personal interviewing.
			C)	only for postal mail surveys.
			D)	for all self-administered questionnaires.
			E)	for any kind of data collection.
13			The concluding portion of a questionnaire often contains:
			A)	items that are delicate or sensitive.
			B)	items that are potentially threatening or intimidating.
			C)	items to measure demographic or biographic status.
			D)	All of these.
			E)	None of these.
14			Demographic items are almost always included in order to:
			A)	provide a profile of the nature of the sample.
			B)	allow comparison of the sample with the population.
			C)	divide the sample into subsamples for comparison.
			D)	All of these.
			E)	None of these.
15			Which of the following does not help determine the respondents' stage in the family life cycle?
			A)	Age of respondent
			B)	Age of oldest child
			C)	Marital status
			D)	Employment status
			E)	All help determine family life cycle state.
16			Items where respondents record, circle, or check off a number ________ require precoding.
			A)	do
			B)	do not
17			What kind of questionnaires require NEITHER item precoding nor record formatting on the questionnaire?
			A)	Email questionnaires or attachments
			B)	Online questionnaires coded in HTML
			C)	Postal mail questionnaires
			D)	Interview questionnaires
			E)	All questionnaires of every kind require some precoding or record formatting on them.
18			The record formats printed on questionnaires indicate:
			A)	what values will be entered into the file.
			B)	the files to which the data will be entered.
			C)	what rows each item will be entered into.
			D)	what columns each item will be entered into.
19			The spreadsheet data entry record format for a multiple-choice, multiple-response item must allow for one variable for:
			A)	each such question.
			B)	each alternative listed in the question.
			C)	each respondent who completes that item.
20			Which would NOT be appropriate when a questionnaire is submitted to a pretest?
			A)	Observe how easy or difficult it is for respondents.
			B)	Note how long it takes respondents to complete the task.
			C)	See if they understand the questions, scales and instructions.
			D)	Ask them for their reactions or suggestions.
			E)	Enter the data to be included in the actual survey.