To recognize the important distinctions between interview and self-administered surveys. |
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To know the capabilities and limitations of online e-mail and Web surveys. |
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To understand who and what can be measured effectively with an online survey. |
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To recognize the main types of Web survey questionnaires and their pros and cons. |
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To appreciate the importance of mailing piece paper, printing, layout and assembly. |
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To understand the nature and role of the mailing piece elements and components. |
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To recognize the value and requirements for effective survey inducements to respond. |