Chapter 7 -- Self-Administered Surveys

1			The simplest and least sophisticated way to collect data via the Internet is by using an e-mail attachment.
			A)	TRUE
			B)	FALSE
2			The varying appearance of plain text e-mail questionnaires from one recipient to another is a major problem with this method.
			A)	TRUE
			B)	FALSE
3			Collecting online data via the Web is vastly superior to e-mail questionnaires or attachments.
			A)	TRUE
			B)	FALSE
4			All the questions on a Web survey must be structured, rather than open-ended.
			A)	TRUE
			B)	FALSE
5			Web surveys usually have a higher response rate than postal mail surveys.
			A)	TRUE
			B)	FALSE
6			By far the most important shortcoming of postal mail surveys is their high proportion of nonresponse.
			A)	TRUE
			B)	FALSE
7			Mail survey response rates benefit substantially by the use of slick, colorful questionnaires.
			A)	TRUE
			B)	FALSE
8			Using regular postage stamps on mail survey return envelopes isn't recommended because it discourages response.
			A)	TRUE
			B)	FALSE
9			Often the easiest and best form of inducement to respond is simply to include a cash payment.
			A)	TRUE
			B)	FALSE
10			Reports of results as inducements are powerful inducements for surveys of people in their occupational role.
			A)	TRUE
			B)	FALSE