Chapter 8 -- Collecting Interview Data

1			The messages that reach respondents through interviewers ________ vary from one interviewer to the next and one interview to the next.
			A)	always
			B)	often
			C)	sometimes
			D)	seldom
			E)	never
2			Compared to paper-and-pencil questionnaires, using a computer or PDA to generate is hampered by:
			A)	rigidity and inflexibility.
			B)	unreliability and instability.
			C)	cost and complexity.
			D)	size and weight.
			E)	battery life and fragility.
3			The MRA Code of Data Collection Standards does NOT list the responsibilities of what group?
			A)	Respondents
			B)	Clients
			C)	Data collectors
			D)	Government
			E)	Business community and public
4			When shipping materials to a data collection agency, which of these does NOT have to be indicated on the outside of each box?
			A)	Name of project
			B)	Number of containers in the lot
			C)	Nature of the contents
			D)	How the container should be opened
			E)	Who should open the container
5			When hiring in-house interviewers, those with interviewing experience should receive preference if they:
			A)	are flexible and have been well-trained.
			B)	worked for a well-respected agency in the past.
			C)	are well-educated and articulate.
			D)	come from a higher socio-economic group than the others.
			E)	are no longer working for a data collection agency.
6			Which is NOT one of the in-house interviewer management functions?
			A)	Recruitment
			B)	Selection
			C)	Training
			D)	Compensation
			E)	All are
7			Recruitment should strive to obtain:
			A)	only as many applicants as will be needed.
			B)	a few more applicants than will be needed.
			C)	many more applicants than will be needed.
8			During selection, a great deal of attention should be paid to applicants' written applications, mainly because:
			A)	it indicates their level of education.
			B)	it provides a picture of their work history.
			C)	it is, itself, an actual questionnaire.
9			When the interviewing is done by telephone, the first few should be:
			A)	discarded as practice interviews.
			B)	done in the presence of a supervisor.
			C)	done from the interviewers' homes where they are most comfortable.
			D)	with research staff who are just posing as real respondents.
			E)	recorded and played back to help interviewers learn.
10			Which is NOT an advantage of paying interviewers by the hour?
			A)	Those who are most productive get the most pay.
			B)	It's more equitable if the tasks differ from one interviewer to another.
			C)	It discourages being overly hasty and encourages careful work.
			D)	There is less incentive to cheat than when they're paid per interview.
			E)	They're less likely to avoid respondents who appear to be slow.
11			If questions are expressed differently from one respondent to the next, this will cause ________ error.
			A)	instruction
			B)	response
			C)	interrogation
			D)	interpretation
			E)	recording
12			If interviewers read the response options to respondents when they shouldn't, or fail to read them when they should, this may result in ________ error.
			A)	instruction
			B)	interrogation
			C)	response option
			D)	interpretation
			E)	recording
13			To control interviewer error, the process must be carefully monitored:
			A)	at the beginning of the data collection period.
			B)	at the start of each day or new shift.
			C)	for the first few of each interviewers respondents.
			D)	at the beginning and periodically throughout the period.
			E)	two or three times during the data collection process.
14			If a survey quota calls for half renters and half owners, with half of each of them to be men and half women, the quota variables are:
			A)	independent.
			B)	interdependent.
			C)	unrelated.
			D)	inter-related.
15			Which kind of quota is more difficult to fulfill?
			A)	Independent
			B)	Interdependent
16			If in-home interviews are conducted only during daytime on weekdays, bias might results because:
			A)	homemakers and retirees will be over-represented in the sample.
			B)	those employed outside the home will be under-represented in the sample.
			C)	Both are sources of bias.
			D)	Neither is a source of bias.
17			When interviewing is to take place among a group of people who are attending or waiting for a meeting or event, the location is called a:
			A)	stationary concentration.
			B)	idle interlude venue.
			C)	traffic intercept.
			D)	congregation place.
			E)	collectivity spot.
18			If field interviewers fail to reclaim visual materials from respondents when the interview is complete, this is a serious problem because:
			A)	such materials are expensive to replace.
			B)	interviewers ordinarily won't pay for replacements.
			C)	the interviewer may not be able to continue as scheduled.
19			One of the main advantages of a central calling location for telephone interviewing is that:
			A)	high volume long distance feeds are more ecumenical.
			B)	interviewers can be monitored and supervised more readily.
			C)	interviewers can use headsets to make recording easier.
			D)	central calling locations can use computer-generated questionnaires.
			E)	it's vastly easier and quicker to assemble and edit completed work.
20			Which kind of interviewers are ordinarily able to hold the attention and interest of respondents for longer periods?
			A)	Field workers conducting personal interviews.
			B)	Telephone interviewers.