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1 | |
The eight steps of Communication Design are to Map out message goals, Evaluate audience, Shape message content, Select Channel: |
| | A) | Accent resources, Get credibility, Eliminate design flaws and Send message. |
| | B) | Acquire resources, Get credibility, Eliminate design flaws and Send message. |
| | C) | Accent resources, Generate credibility, Eliminate design flaws and Send message. |
| | D) | Acquire resources, Generate credibility, Eliminate design flaws and Send message. |
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2 | |
When you are sending a message to a large audience, your message needs to be: |
| | A) | Eye-catching, clever and personal. |
| | B) | Eye-catching, clever and less personal. |
| | C) | Serious, credible, and personal. |
| | D) | Serious, credible, and less personal. |
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3 | |
Internal business audience refers to people: |
| | A) | Who do not interface with the public. |
| | B) | With whom the message sender works. |
| | C) | Who are employed by the same company. |
| | D) | Who work with inside problems. |
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4 | |
Audience demographics include ethnicity, age,: |
| | A) | Education level, and message. |
| | B) | Culture, and gender. |
| | C) | Occupation, and content. |
| | D) | Education level, and knowledge. |
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5 | |
To shape message content, you need a main idea, theme, argument design, content frame and message: |
| | A) | Knowledge. |
| | B) | Clarity. |
| | C) | Elements. |
| | D) | Words. |
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6 | |
The two primary human channels are: |
| | A) | Sight and smell. |
| | B) | Sight and face-to-face interaction. |
| | C) | Sight and touch. |
| | D) | Sight and sound. |
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7 | |
Television, radio, film, and DVD are examples of: |
| | A) | Communications media. |
| | B) | Public media. |
| | C) | Broadcast media. |
| | D) | Intrapersonal media. |
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8 | |
Telephone, reports, newsletters, and email are all examples of: |
| | A) | Print media. |
| | B) | Interpersonal communication. |
| | C) | Communications media. |
| | D) | Internal business media. |
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9 | |
To accomplish message goals you need five resources: time, money, research, personnel, and: |
| | A) | Location. |
| | B) | Outsourcing. |
| | C) | Capital. |
| | D) | Credibility. |
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10 | |
Unnecessary information in a message is an example of: |
| | A) | A design flaw. |
| | B) | Bad timing. |
| | C) | Overkill. |
| | D) | A redundant message. |
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11 | |
When you review your message for cultural inconsistencies, you are considering: |
| | A) | Ethnicity, demographics, and content. |
| | B) | Value, believability, and demographics. |
| | C) | Values, beliefs, and perspectives. |
| | D) | Content, language, and perspectives. |
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12 | |
A calculated message strategy that withholds certain information so as not to panic an audience is: |
| | A) | An unethical message. |
| | B) | A political blunder. |
| | C) | An anathema. |
| | D) | A hidden agenda. |
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13 | |
Intrapersonal, interpersonal, print, broadcast, telecommunication, outdoor, and internal business media are all: |
| | A) | Canals. |
| | B) | Chambers. |
| | C) | Channels. |
| | D) | Chancels. |
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14 | |
The goal intention of a manager sending a memo to employees about coming to work on time is: |
| | A) | Persuasion. |
| | B) | Connection. |
| | C) | Information. |
| | D) | Call to action. |
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15 | |
When detergent manufacturers choose to sponsor soap operas, they are focusing on: |
| | A) | Demographics of the audience. |
| | B) | Making lots of money selling their product. |
| | C) | The good will they get by sponsoring the arts. |
| | D) | Timing their commercial message. |
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